ABOUT US
WHO WE ARE
At Debt Free Advice, we believe no one should face the stress of debt alone. As a coalition of charities led by Toynbee Hall, we are dedicated to offering free, impartial, and expert debt advice to anyone in financial difficulty. Our mission is clear: to help individuals and families take control of their finances, achieve stability, and move toward a debt-free future.
For nearly 20 years, we’ve stood beside Londoners during life’s toughest moments—from the 2008 financial crash to the challenges of the COVID-19 pandemic and the ongoing cost-of-living crisis. Each year, our services adapt and grow, ensuring we remain accessible, innovative, and responsive to the unique needs of our clients.
WHAT WE OFFER
Accessible Support
We provide advice through a wide range of channels—face-to-face, telephone, video chat, WhatsApp, and more—so help is always available at a time and place that suits you.
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Tailored Solutions
Whether you’re struggling with rent arrears, energy bills, or credit card debt, our expert advisors work with you to explore options and find the best path forward.
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Real Impact
In the past year alone, we’ve supported over 18,000 people, helping them become £13 million better off financially.
See our impact →Our Values
Integrity
Grounds us in a moral code to deliver high-quality advice that meets the needs of our customers.
Innovation
Ensures we challenge complacency, leading with a ‘solutions-focused’ mindset to bring about meaningful change.
Empowerment
Empowers customers to take control of their personal finances to lead them to a debt-free world, while also empowering our colleagues to develop their careers through a high-performance culture.
OUR PARTNERS
Leadership Team
Meet our leadership team supporting our partners and frontline staff, working behind the scenes to help deliver expert debt advice and vital support to those who need it most. Click on their profiles to learn more about their roles and how to get in touch with them.
Matt Dronfield
Managing Director of Debt Free Advice
Matt is the Managing Director of Debt Free Advice and has led the service since January 2019. He is responsible for ensuring we can offer free, expert...
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Amaka Menakaya
Head of Grant Delivery
Amaka is our Head of Grant Delivery. Prior to joining the team in August 2016, Amaka was a Grant Manager at a non-departmental public body.
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Sharaf Mahmood
Head of Direct Delivery
Sharaf is our Partnership & Compliance Manager for Central and East London and supports Debt Free Advice's partner organisations to provide high-quali...
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Necla Bakirci
Head of Quality and Compliance
Necla is our Head of Quality and Compliance at Debt Free Advice. She is dedicated to ensuring that the debt advice delivered across the DFA partnershi...
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Liam Randall
Head of Impact and Strategy
Liam joined Debt Free Advice in April 2021 and, in his role as Head of Impact and Strategy, he leads on culture, innovation and marketing. Liam start...
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